The much-anticipated film “Bad Newz”, starring Vicky Kaushal and Triptii Dimri, has hit a significant stumbling block at the box office on its first Monday. Despite a strong promotional campaign and a promising start over the weekend, the movie has seen a drastic drop in its earnings, raising concerns about its overall performance and longevity in theaters.
Opening Weekend Performance
“Bad Newz” opened to a decent reception, with fans eagerly flocking to theaters to catch the latest offering from Vicky Kaushal, who has consistently delivered stellar performances in recent years. The film also marked a significant role for Triptii Dimri, whose talent has been increasingly recognized in the industry. The first three days showed promising numbers, with the movie pulling in respectable figures:
- Friday (Day 1): ₹8.5 crore
- Saturday (Day 2): ₹10.2 crore
- Sunday (Day 3): ₹11.5 crore
These figures suggested that “Bad Newz” had the potential to maintain a steady pace and possibly even grow, given the positive word-of-mouth and critical reviews highlighting the performances and direction.
First Monday Drop
However, the first Monday proved to be a different story. Box office collections took a sharp dip, with the film earning approximately ₹4.3 crore. This represents a significant decline of nearly 60% from its opening day, which is higher than the typical 50% drop expected for a movie on its first weekday after a strong weekend.
Factors Contributing to the Drop
Several factors might have contributed to this steep decline:
- Mixed Reviews: Despite positive feedback for the lead actors, the overall reception of the film’s storyline and pacing has been mixed. Some critics and audience members have pointed out that the narrative didn’t quite meet the high expectations set by the pre-release promotions.
- Competition: “Bad Newz” faces stiff competition from other films currently in theaters, as well as from popular streaming releases. This competition has diverted potential audiences away, impacting the box office numbers.
- Word of Mouth: While initial word-of-mouth was positive regarding the performances, subsequent audience reviews have been less enthusiastic about the film’s plot and execution. This mixed reception has likely deterred some moviegoers.
- Market Conditions: The current market conditions, with fluctuating audience turnout due to various external factors, also play a role. With ongoing concerns and restrictions in some areas, movie-going has not yet returned to pre-pandemic levels.
Cast and Crew Reactions
Both Vicky Kaushal and Triptii Dimri have been actively engaging with their fans on social media, expressing their gratitude for the support and addressing the feedback. In a recent Instagram post, Kaushal shared his thoughts, saying:
“Every film has its journey, and we’re grateful for everyone who has come to watch ‘Bad Newz.’ The feedback we’re receiving is invaluable, and we hope to continue to entertain you.”
Director Anubhav Sinha has also taken to social media, stating:
“Box office numbers are just one part of the story. The real win is when the audience connects with the film, and we’re seeing a lot of love for the performances and the message. We appreciate all the feedback and support.”
Future Prospects
The future of “Bad Newz” at the box office will depend heavily on the coming days. If the film manages to stabilize and hold a consistent audience through the weekdays, it might recover from the initial dip. The second weekend will be crucial in determining its overall trajectory.
Audience Reactions
Social media platforms have been abuzz with varied reactions. While many fans have praised the chemistry between Kaushal and Dimri and the bold themes the film tackles, others have critiqued the screenplay and pacing. Here are some reactions:
- @moviebuff123: “Loved Vicky and Triptii in ‘Bad Newz.’ Their performances were top-notch! But felt the story dragged a bit in the second half.”
- @cinemalover89: “The first half was gripping, but the ending didn’t quite live up to the build-up. Still, a must-watch for Vicky Kaushal fans.”
- @filmyguru: “Mixed feelings about ‘Bad Newz.’ Great acting, but the storyline needed more punch. Hoping it picks up in the coming days.”
Critical Analysis
Critics have provided a range of opinions, reflecting the divided audience sentiment. Renowned critic Rajeev Masand noted:
“While ‘Bad Newz’ boasts strong performances from its leads, the film struggles with pacing issues and an uneven script. It’s an ambitious project that doesn’t quite hit the mark but is still worth a watch for Kaushal and Dimri’s portrayals.”
Another critic, Anupama Chopra, mentioned:
“The film’s attempt to tackle complex themes is commendable, but the execution falters. The first half builds up well, but the second half loses steam. Despite its flaws, it’s a film that sparks conversation.”
Box Office Comparisons
Comparing “Bad Newz” to other recent releases, the film’s drop on Monday is more significant than expected. For instance, Vicky Kaushal’s previous film, “Uri: The Surgical Strike,” saw a much smaller decline in its first Monday, which contributed to its long-term success. Similarly, Triptii Dimri’s breakout film, “Bulbbul,” enjoyed steady growth due to strong word-of-mouth.
Marketing and Promotion Strategies
The film’s marketing team is likely to ramp up promotional activities to reignite interest. This might include more interactive social media campaigns, additional interviews with the cast, and special fan events to draw audiences back to theaters.
Conclusion
“Bad Newz” has had a rocky start, with a sharp drop on its first Monday impacting its box office trajectory. However, the film’s fate isn’t sealed yet. With strong performances from Vicky Kaushal and Triptii Dimri, and potential for stabilization in the coming days, the movie might still find its footing. The next few days will be critical in determining whether “Bad Newz” can overcome its initial setbacks and achieve box office success. For now, all eyes remain on how the film navigates its journey ahead.